Facebook as a tool for business




















Creative Hub. Education and Resources. Online Learning Courses. Blueprint Certifications. Blueprint Programs. Ads Guide. Safety and Integrity. Business Equality.

Social Good. Find a Business Partner. Create an Ad chevron-down chevron-down Create a Page. Create a Page. Create an Ad. Something Went Wrong. Get Started. What is Facebook Business Suite? Go to Business Suite. Key Features. For example, you can add someone to your Business Manager as an employee, then grant them permission to create ads and view Page performance, but not publish to the Page.

Tasks for each asset are divided into 2 categories:. Note: Only Pages assigned to a Business Manager use task-based permissions. Pages not associated with a Business Manager use role-based permissions.

View and Edit Permissions in Business Manager. Business Manager. Manage ad accounts, Pages, and the people who work on them — all in one place. It's free. Why choose Business Manager? You need more than one ad account. Create separate ad accounts for every client or business you serve, pay for ads with different payment methods, and organize by objective for reporting.

You need to request access to Pages or ad accounts. If you have clients you can request access to their Pages and ad accounts to become an analyst or advertiser.

You need to assign permissions to a lot of people working together. You can allow specific, role-based access to ad accounts, Pages, and other assets that your business manages, as well as easily see who's working on what. You need business-level insights and reporting.

See the performance of your ads across different ad accounts and get reports of the assets and people your business is responsible for. Select and edit multiple ads and move across campaigns. Move between campaigns, ad sets, and ads in one click. Ad creation tool. Create an ad, and then choose the audiences that see it by location, age, interests, and more. From a Facebook ad, people can get directions to a store, download an app, view videos, add an item to a shopping cart or take action on your website.

Set a daily limit for one ad, or the total amount for a campaign. Ads Manager. Ads Manager gives you the tools you need to manage and measure your ads. Quickly access your campaign tools, such as custom audiences, audience insights, and your campaign media, as well as Power Editor for large campaigns.

Ads Manager also has a mobile app. Page Post Engagement ads. Run an ad that gets more people seeing, liking, commenting on, and sharing your Page content on Facebook. You can also add a website address to send people to a specific page on your website, or choose a conversion pixel to track the results. Page Like ads. Run an ad to get more people to Like your Facebook Page, to increase awareness of your page.

To create an ad, select Page Likes in the ad tool, choose a Facebook Page that you want to promote, and start building your ad. Clicks to Website ads. Create an ad to drive traffic. To send people to your website in an ad, select Clicks to Website and enter the web page address you want people to visit — your home page, a product page, or your online store. App Installs and App Engagement ads. Facebook ads provide multiple options for promoting an app.

To have people learn about or install your app, run an ad for your app and it appears in the News Feed for your target audience. With App Engagement, link to specific areas of your app — such as your online store or a registration page. Event Response ads. With an Event Responses ad, create an event that customers on Facebook can add to their own Facebook calendar.

Customers get reminders for your event, such as an opening or party, and you can keep track of how many people responded to your invite.

Explore our new, interactive version of Hot Topics. In Hot Topics, we highlight some of the most popular topics that grew on Facebook and Instagram each month. Connect with us on social and get inspired by the latest insights, strategies and more. Build Brand Awareness. Promote Your Local Business. Increase Online Sales. Promote Your App. Generate Leads. Monetize Your Content.

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