Tweet Ford. Follow Ford. Watch Ford. Use this comments section to discuss problems you have had with Ford, or how they have handled your complaints. Initial complaints should be directed to Ford directly. You can find contact details for Ford above. Notably, Fusion Hybrid owners now report 93 percent satisfaction with the quality of their vehicle while 92 percent of Taurus owners are satisfied.
These dramatic gains in quality have also contributed to a 23 percent year-over-year improvement in the resale values of Ford vehicles with one to five years on the road — outpacing the industry average by 4 percentage points.
The GQRS study is conducted on a quarterly basis with scores assessed from survey responses collected from owners of vehicles purchased within specific time frames. New vehicle owners are asked to report any defects or issues as well as rate their satisfaction with vehicle quality on a scale of 1 to 10 across an array of vehicle systems and features.
We encourage you to read our updated Privacy Policy Hide. While many important players populate the car industry, two are closest to Ford in popularity. Data available for the period from October 1, , to September 30, , indicate that Toyota and General Motors sold more vehicles than Ford during that time. Thus, even though General Motors and Toyota prevail in some areas, Ford Motor Company has a secure future that is based on successful management decisions.
The organization was focused on adopting a management system approach that would increase quality standards. However, in the course of this discussion, it is important to keep in mind the considerable difference between quality and total quality. By deciding to implement TQM, Ford was aiming at enhancing the quality of its processes and employees rather than merely improving customer satisfaction.
Whenever an organization introduces a new process, risks and difficulties will arise. The next risk was that shareholders might not approve of the innovations. Finally, the company recognized the possibility that consumers might disapprove of changes. However, the management team wisely overcame all challenges Scheid, , and all stakeholders gradually came to recognize the benefits of the new approach. With the help of ChemFil, Ford was able to enhance its work environment and profitability by implementing a less harmful painting process Scheid, Thus, TQM came to the forefront in painting design since the preparation done by ChemFil was grounded on customer quality regulations.
Currently, the problem that Ford is facing concerns discontinuous improvement Oakland, In order to improve the situation, Ford needs to employ information technology IT as a major driver of BPR as, according to Oakland , IT helps to analyze and disseminate data obtained from customers and suppliers at a new, much improved, level.
However, the need to develop BPR is considered an urgent demand in the modern business world. Thus, Ford should pay more attention to resolving the issue of IT, which could make the company more stable and profitable. Research has provided insight into the peculiarities of total quality management, its advantages and disadvantages, and the way Ford Motor Company has implemented this tool. The discussion has identified that despite the competition, Ford continues to offer great potential, satisfying its customers and providing shareholders with high dividends.
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